Ms. Penny Reed Practice Management Matthews, NC

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  • Author, Growing Your Dental Business
  • Leader in Dental Consulting, from 2007 to present, by Dentistry Today
  • Certified Behavioral Consultant, Institute for Motivational Living

Thursday Courses
Th300 - Dental Metrics and the Wizard of Oz
Time: 8 - 10 AM
Room: GWCC,
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

Numbers and metrics and goals, Oh My! Master the numbers and stats in your office to grow your practice and avoid the flying monkeys. Learn how to stay on the yellow brick road by utilizing the numbers in your practice for forecasting and decision-making. Penny makes the numbers make sense in this highly informative and entertaining session.

Learning Objectives:

• Discover the numbers you should be tracking to make the best decisions.

• Identify your OZ and what to look for in your practice.

• Identify flying monkeys and how to stay ahead of potential downturns in your productivity and profitability.

Th322 - Driving Case Acceptance: Be More Like DISNEY and Less Like the IRS
Time: 1 - 3 PM
Room: GWCC,
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

Most dental businesses have another practice within their practice when you consider the amount of unscheduled treatment that walks out the door each day. Thousands of advertising dollars, chair hours, and payroll dollars are invested in attracting patients to the practice and evaluating them for treatment. Case acceptance will make or break your profitability and your confidence level.

Learning Objectives:

• Learn how to be more like Disney in your approach to engaging the patient and inspiring them to want their ideal treatment.

• Identify the most powerful strategies, questions, and phrases you must implement to have your patients schedule today.

• Simplify the financial agreement process to make it easier for patients to say yes.

Friday Courses
Fr230 - Business Office Bonanza
Time: 9 AM - 4 PM
Room: GWCC,
Type: Registered    Handouts: No
Dentist Fee: $180.00  Other Fee: $110.00

Ms. Penny Reed

Growing Your Dental Business 

9 - 10:30 a.m.

What would happen if your practice increased it’s revenues by 25% without a significant increase in overhead? It’s possible! In this session, learn the magic formula to take your practice to the next level. Whether you are new in practice, a seasoned dental practice owner, or team member, you will learn proven strategies to grow your practice.

• Identify the critical trends in the business of dentistry and how they directly impact your practice and your position
• Discover how to apply the Five Part Magic Formula for Practice Growth
• Identify one of the most underutilized tools in every practice that prevents thousands of dollars walking out the door every day
• Learn how to decrease broken and cancelled appointments and other practice time drains


Ms. Grace Rizza

Ethical and Effective Marketing for Today's Market

10:30 a.m. - 12 p.m.

Attendees will learn how to create an effective and ethical marketing plan. It'll include details as to how to gauge the success of a campaign, when to quit and when to stick with a strategy, as well as useful tips that can be implemented for an immediate boost in new patients. This course is appropriate for general and specialist dental practice owners and business managers.


Lunch is on your own from 12 - 1 p.m.


Ms. Laci Phillips Newland 

Your Practice Through the Patient's Eyes: It's Never Just About Dentistry 

1 - 2:30 p.m.

Do you really know your patients? Do they know you? In the life cycle of a patient, it’s not just about how many clicks in the computer or how many restorations you have done. What it is about is how many real conversations you have had, the personal care and the customized touch. Let’s take customer service to a whole new level by learning who your target audience is, what they expect and what they see. A patient’s positive perception is your success. It’s time to put on different glasses and see things in a new perspective!


Ms. Carol Paige

Getting Patients to Keep Their Appointments!

2:30 - 4 p.m.

Are you frustrated when your perfectly scheduled day falls apart?  Learn techniques to prevent late changes, manage patients who you can nearly predict will no-show or cancel late, increase retention, and fill the unavoidable late changes FAST!


Saturday Courses
Sa359 - The Unstoppable Dental Team
Time: 9 - 11 AM
Room: Omni,
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

When you think of individuals and teams who are masters at their craft, not only are they capable, they also have an underlying foundational characteristic – coachability.

In this session you will learn:

  • How to cultivate the trait of coachability and add more fun, accountability, and rewards to your practice
  • Why coachability is so important and it's positive impact
  • How to cultivate the one high level skill that will positively impact your team and your patient relationships
  • How to identify and practice the secret trait every coachable individual and team must have in order to achieve a happy and profitable practice
Sa373 - Podcasting 101: Answering Your Questions About Going “On the Air”
Time: 1:30 - 3:30 PM
Room: GWCC,
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

Buckle up and hang on as Penny Reed and Kevin Henry hit the airwaves to share the ups and downs, plus the ins and outs of podcasting. Why should you have a podcast? Does anyone listen? Is it really worth the time and energy? What does it take to put one together? These are just some of the questions, Ms. Reed and Mr. Hunter will answer as they share their best stories, tips, and advice from their experience in the podcasting world. Bring your questions and best radio voice as we learn about podcasting and its potential benefits together.

  • Learn how a podcast can benefit your dental practice.
  • Understand the costs and time involved in building and maintaining a podcast.