Noticing a decline in practice production and profit? Needing to attract and
retain more patients, but just not sure what you need to do differently?

Between social media, your website, online reviews and word of mouth, most potential
patients have an expectation of your practice before their first visit. Is your practice living up
to those expectations?

Put on a different pair of glasses and see things from a new perspective. Uncover the unseen
gaps in your practice that patients notice—sometimes at an unconscious level. Gain an action
plan to identify the tangible and intangible details to evaluate. Leave with renewed vigor,
excited to make the changes which will generate raving fans and increase production.

Learning Objectives:

• Discover your office from the patient’s perspective, both external and internal views
• Learn where to obtain your patient demographic analysis, data mining, and productivity data within the marketing context
• Examine the details where physical appearance and practice culture affect the patient’s positive perception
• Leave with an action plan for identifying and resolving the gaps in your practice persona