Ms. Grace Rizza Marketing Lakewood Ranch, FL


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  • Editorial Board, DentistryIQ
  • Leader, Network group of more than 5,000 dental professionals
  • Speaker

Friday Courses
Fr230 - Business Office Bonanza
Time: 9 AM - 4 PM
Room: GWCC,
Type: Registered    Handouts: No
Dentist Fee: $180.00  Other Fee: $110.00

Ms. Penny Reed

Growing Your Dental Business 

9 - 10:30 a.m.

What would happen if your practice increased it’s revenues by 25% without a significant increase in overhead? It’s possible! In this session, learn the magic formula to take your practice to the next level. Whether you are new in practice, a seasoned dental practice owner, or team member, you will learn proven strategies to grow your practice.

• Identify the critical trends in the business of dentistry and how they directly impact your practice and your position
• Discover how to apply the Five Part Magic Formula for Practice Growth
• Identify one of the most underutilized tools in every practice that prevents thousands of dollars walking out the door every day
• Learn how to decrease broken and cancelled appointments and other practice time drains

 

Ms. Grace Rizza

Ethical and Effective Marketing for Today's Market

10:30 a.m. - 12 p.m.

Attendees will learn how to create an effective and ethical marketing plan. It'll include details as to how to gauge the success of a campaign, when to quit and when to stick with a strategy, as well as useful tips that can be implemented for an immediate boost in new patients. This course is appropriate for general and specialist dental practice owners and business managers.

 

Lunch is on your own from 12 - 1 p.m.

 

Ms. Laci Phillips Newland 

Your Practice Through the Patient's Eyes: It's Never Just About Dentistry 

1 - 2:30 p.m.

Do you really know your patients? Do they know you? In the life cycle of a patient, it’s not just about how many clicks in the computer or how many restorations you have done. What it is about is how many real conversations you have had, the personal care and the customized touch. Let’s take customer service to a whole new level by learning who your target audience is, what they expect and what they see. A patient’s positive perception is your success. It’s time to put on different glasses and see things in a new perspective!

 

Ms. Carol Paige

Getting Patients to Keep Their Appointments!

2:30 - 4 p.m.

Are you frustrated when your perfectly scheduled day falls apart?  Learn techniques to prevent late changes, manage patients who you can nearly predict will no-show or cancel late, increase retention, and fill the unavoidable late changes FAST!

 

Fr266 - Social Media Marketing That Works
Time: 2 - 3:30 PM
Room: GWCC,
Type: Registered    Handouts: No
Dentist Fee: $45.00  Other Fee: $45.00

This course will describe how to leverage social media platforms for increased brand recognition, community education, and new patient acquisition. Ms. Rizza will share a proven approach for creating demand for your brand in your community. Attendees will leave feeling confident in how to create and execute a social media marketing strategy.

Saturday Courses
Sa362 - Attracting High-Quality New Patients
Time: 9:30 - 11 AM
Room: GWCC,
Type: General    Handouts: No
Dentist Fee: $0.00  Other Fee: $0.00

This course will outline the necessary components of a digital marketing strategy. Grace will leave the audience with the necessary information to build a powerful digital footprint, while providing the detail needed to grow by attracting the right patients for each practice. Examples of effective marketing strategy as well as examples of common mistakes and how to avoid them will be presented.

Sa284 - Social Media Marketing That Works
Time: 12:30 - 2 PM
Room: GWCC,
Type: Registered    Handouts: No
Dentist Fee: $45.00  Other Fee: $45.00

This course will describe how to leverage social media platforms for increased brand recognition, community education, and new patient acquisition. Ms. Rizza will share a proven approach for creating demand for your brand in your community. Attendees will leave feeling confident in how to create and execute a social media marketing strategy.