Dr. Leonard Tau Social Media & Marketing Philadelphia, PA
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  • Private practice
  • Author, Raving Patients and Getting to 100 Online Reviews
  • Podcast, Raving Patients

Thursday Courses
TH312 - Using Social Proof to Attract New Patients to Your Practice
Time: 9 - 11:30 AM
Room: GWCC, GWCC A314
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, online reviews have become the new word of mouth. Practices must have a plan in place to establish, promote, manage and monitor a positive reputation online. In this interactive, energized seminar, Dr. Leonard Tau shares numerous tips and best practices that enabled him to take his practice to the next level simply by marketing his reputation.

TH326 - Today’s Online Marketing Strategies for Dental Practice Growth
Time: 12:30 - 3 PM
Room: Omni, OMNI INTERNATIONAL BALLROOM F
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

A patient’s journey begins with a Google search. To be found, you need to be at the top of that search. There are many methods to become more credible and more visible. Online reviews, website design, search engine optimization (SEO), Google AdWords, social media and blogging are just some of the topics emphasizing the most important ways to differentiate yourself and gain trust from not only Google but the most important person, the online searcher looking to become your patient.  

Friday Courses
FR352 - Using Technology to Increase Treatment Acceptance
Time: 2 - 4:30 PM
Room: GWCC, GWCC B407
Type: General    Handouts: Yes
Dentist Fee: $0.00  Other Fee: $0.00

What separates high-earning doctors from the low-earning ones? There are many things, but one of the most important is case acceptance. You may be the best clinician with the most precise hand skills, but if you cannot articulate why patients should allow you to treat their dental needs, then your success in dentistry will be limited. Dr. Leonard Tau will review many of the available technologies he uses in his practice that helps him achieve 85 percent case acceptance. Don’t miss this high-value class with pearls you can leave with and implement the next business day.


Registering for the Hinman Dental Meeting is required to attend ALL courses and Special Events.
Course type description:
General = No additional fee (registration required for these courses – we no longer accept walk-ups)
Registered, Interactive, Participation and Special Events = Fee courses