Dr. Bobbi Stanley Business of Dentistry Cary, NC

Registration Opens 12/10/19
  • Private practice
  • Co-founder, Stanley Institute for Comprehensive Dentistry
  • Master, Academy of General Dentistry and Diplomate, International Congress of Oral Implantologists

Thursday Courses
Th200 - Business Office Bonanza
Time: 8 AM - 3 PM
Type: Registered    Handouts: No

8 - 9:30 a.m.

Ms. Lois Banta

Playing the Insurance and Accounts Receivables Game Your Way

Is your office desk sagging from the weight of your insurance claims report? Accounts receivables out of control? Institute proven systems to effectively track A/R, follow up on past-due claims more efficiently, and minimize your stress level. Design systems of collecting from patients and eliminate the ‘bad guy’ perception.


9:30 - 11 a.m.

Mr. Larry Guzzardo

Banish Broken Appointments: Eliminate Cancellations and Last-Minute Changes

Broken and cancelled appointments are an expensive drain on your practice. Stop losing money, wasting time spent changing appointments, and the frustration created by “filling holes.” Learning to overcome this handicap you’ll enjoy less stress and everyone will have more fun! Attendees will learn how to: develop verbal skills to keep patients from making last-minute changes and cancellations; prevent no-show appointments and determine the real cause of broken appointments; and educate patients to respect their ‘reserved’ time and re-educate existing patients.


Lunch is on your own from 11 a.m. to 12 p.m. 


12 - 1:30 p.m.

Ms. Janice Hurley

You Got This: Leading With Charisma and Confidence

As the business owner, you wear three very different hats and understanding how to embrace what you naturally do well and get better on those aspects that come harder will make going to work each day so much more enjoyable. Learn to present yourself as a strong consistent leader in the practice. Get comfortable and celebrate your management role. Face the fears of rejection and do it anyway.


1:30 - 3 p.m.

Dr. Bobbi Stanley

Grow Your Dental Practice With the Best Marketing Secrets

Stanley will discuss the best kept, most effective marketing secrets in dentistry. The course will touch on zero-cost marketing, how to get new patients for free, how to turn patients into ambassadors for your practice, how to maximize your online presence with social media, how to create a website that wows and SEO best practices.


Note: Attendees will receive a $10 food and beverage coupon that can be redeemed at any Levy outlet in the Georgia World Congress Center.

Th215 - Streamline Your Business: Creating a Cash Flow Mindset
Time: 10 AM - 12 PM
Type: Registered    Handouts: Yes

Discover the keys to streamlining your business expenses through intentional planning and commitment. Dr. Stanley reveals how an honest assessment of investments, savings and debt reduction can lead to prosperity and a more balanced life. Attendees will be given the framework to adopting a profit first attitude to yield business and personal rewards. 

Friday Courses
Fr129 - Hands-On Record Gathering for Traditional Orthodontics
Time: 9 - 11:30 AM
Type: Participation    Handouts: No

Orthodontic diagnosis begins with proper record taking. In this interactive, hands-on course, you will have the opportunity to understand what records are needed to implement traditional orthodontics in your practice. Clinicians will walk through the proper procedure for appropriate documentation and record gathering to yield aesthetically pleasing orthodontic outcomes. Attendees will have the opportunity to take orthodontic photos, learn about and trace cephalometric radiographs as well as evaluate study models.


Note: Attendees should bring loupes and lights.

Fr137 - Band and Brackets
Time: 1 - 3:30 PM
Type: Participation    Handouts: No

Integrating traditional orthodontics in a general or pediatric practice is easier than ever! Learn how to implement traditional orthodontics to increase revenue and patients. In this course, attendees will have the opportunity to learn how to place bands and brackets effectively on a typodont and place the first arch wire. Attendees will leave with an understanding of basic orthodontic instruments and their use. This is a great addition to Dr. Stanley’s course “Records Gathering for Traditional Orthodontics”.


Note: Attendees should bring lights and loupes.

Saturday Courses
Sa384 - Grow Your Dental Practice With the Best Marketing Secrets
Time: 10 - 11:30 AM
Type: General    Handouts: No

Do your patients know what services you offer? Are you marketing to your existing patients as well as new patients?  Stanley will discuss the best kept, most effective marketing secrets in dentistry including: zero-cost marketing, how to get new patients for FREE, how to turn patients into ambassadors for your practice, maximizing your online presence with social media, a website that wows and SEO best practices.

Registering for the Hinman Dental Meeting is required to attend ALL courses and Special Events.
Course type description:
General = No additional fee (registration required for these courses – we no longer accept walk-ups)
Registered, Interactive, Participation and Special Events = Fee courses